Ladbrokes Privacy Policy

This page summarises the privacy rules Ladbrokes publishes for its players, and the operator’s own document remains the authoritative text. If you play at Ladbrokes, it’s worth knowing what personal data the operator gathers, why it uses it and what rights you have over it.

What information does Ladbrokes collect?

Ladbrokes collects personal data covering your identity, your money, your device and, in certain cases, sensitive information. The operator groups what it gathers into clear categories, so you can see exactly what sits in your account file.

Personal data collected

Ladbrokes documents four categories of data:

Identity and Contact Data — the details that identify you and let the operator reach you.
Financial and Transaction Data — information tied to your payments and account activity.
Device and Technical Data — data linked to how you browse and play, including behavioural tracking.
Sensitive Data — special category information, which the operator treats with extra care.

How information is collected

Ladbrokes gathers this data through your interactions with the platform — from registering and transacting to simply browsing. Device and Technical Data includes behavioural tracking, meaning your activity on the site feeds into what the operator holds about you.

Cookies and tracking

Ladbrokes operates a cookies policy covering the tracking technologies on its platform. Behavioural tracking forms part of the Device and Technical Data the operator collects, so cookies play a direct role in building your profile.

How does Ladbrokes use your information?

Ladbrokes processes player data for four stated purposes, with legal and regulatory compliance the most clearly stated of them. The operator also names who controls your data and how long it stays on file.

Visit Ladbrokes →

Purpose of data processing

Ladbrokes lists these purposes for handling your data:

Legal and Regulatory Compliance — the most clearly stated purpose in the operator’s policy.
Responsible Gambling and Player Risk Identification — spotting risky play and supporting safer gambling.
Marketing and Commercial Communications — promoting offers and services to you.
Fraud Prevention and Legal Claims — protecting the platform and handling disputes.

Legal basis for processing

Ladbrokes acts as the data controller for the personal data it holds, and its policy sets out the rules on data retention — how long your information is kept before it’s removed. The responsible gambling and player risk identification purpose sits alongside the operator’s wider safer gambling commitments: Ladbrokes responsible gambling.

Marketing communications

Ladbrokes uses your data for marketing and commercial communications, and it shares data for advertising purposes too. Meta — Facebook’s parent company — receives data for advertising and marketing, and entities within the Entain Group receive it for marketing as well.

Ladbrokes shares player data with named third parties and applies documented security measures to keep it safe. The operator also addresses international transfers in its policy.

Open an Account at Ladbrokes

Third-party sharing

Ladbrokes names three recipients of player data:

Meta (Facebook’s parent company) — for advertising and marketing.
Third-party analytics platforms — unnamed in the operator’s policy.
Entities within the Entain Group — for marketing purposes.

Data security measures

Ladbrokes documents the security measures it applies to player data. These protections sit alongside the operator’s data retention rules, which govern how long information is stored.

International transfers

Ladbrokes addresses data transfers in its policy, covering the movement of player data across borders. This matters because recipients like Meta and group entities within Entain may operate outside the United Kingdom.

What rights do you have over your data?

Ladbrokes recognises three core data rights for players: access, erasure and portability. You can exercise them by contacting the operator’s data protection officer.

Access to personal data

You hold a right of access, letting you see the personal data Ladbrokes holds about you.

Right to erasure

You hold a right to erasure — the “right to be forgotten” — letting you ask Ladbrokes to delete your personal data.

Data portability

You hold a right to data portability, letting you obtain your data from Ladbrokes in a transferable form.

How to exercise your rights

Ladbrokes provides a dedicated contact for its data protection officer. That’s your route for raising access, erasure or portability requests, and for any other privacy question about your account. For the wider rules governing your play, the operator’s terms are worth a read: Ladbrokes terms and conditions.

Fancy seeing how it all works in practice? Head back to our main review for the full picture: Ladbrokes review.